Introduction: Unless a goal is determined for a system, the system will not work properly. However, if the goal is determined but not planned for, the system cannot choose the right way to achieve that goal. Strategic planning is an effective management device that helps small designing companies so that they adjust themselves to the unexpected changes of the environment (Sullivan, 2004). On the other hand, to gain such a kind planning, managers should have adequate communicational skills. Nazari (2011) divides fundamental communicational skills to linguistic, auditory, and responsive. Rick Marthis (2007) points to the fact that lack of communicational skills causes an increase in costs and eventually decreases efficiency level and leads to failure in the organizations planning. Thus, the present study aims at giving an answer to the question of how individual communicational skills affect strategic planning of managers.
Methodology: The present research belongs to correlational and functional studies. The statistical population of sports club managers of Urmia was 150, and all of the respondents were considered in the sampling. Measuring was done using Bitoushi’s communicational skills questionnaire (1393) and Rezaei’s strategic management questionnaire (1393). The persistence of the devices ended up to be 0.91 and 0.86.
Results: According to the t-statistic in the structural equations’ model which is higher than 1.96, the fitness of the model is confirmed, hence showing the effect of communicational skills on strategic planning. Efficient communicational skills of managers result in more cooperation, especially towards organizational goals.
Discussion: Individual communicational skills can be considered as one of the most effective factors on strategic planning of managers so much so that overlooking it may cause complain, mistake, movement to other clubs and in more serious levels, organizational conflict in sports clubs.