Introduction: Of course, in today's world, in an environment where globalization and intense competition out of giant companies and organizations; attention to the organization's assets to remain in the competition is one of the requirements. The qualitative and intangible assets such as reputation of the organization, the stone a little capital, are valuable. Researches the reputations of a quality capital are rare. In fact, the reputation as a competitive element between the company that has grown strongly in the past two decades. Reputation management organization and its elements has become one of the main concerns of managers. The aim of this study is to provide a model for evaluation of factors influencing organizational reputation.
Methodology: This study is descriptive &correlation departments of Youth & Sports in the West are studied. For this purpose, 230 managers and employees gain the reputation of the organization's questionnaire Fombroum‌et‌al‌c (1999) responded. Questionnaire of reputation of a total of 20 questions and 6 subscales (attractions emotional,products&services,vision &leadership,location and working environment,social responsibility&environmental,& financial performance)that each sub scale a specific operating measures puts, After translation and verification of validity by 10 professors of sport management,reliability equal to 0.89 respectively.To see the model, structural equations (LISREL) was used.
Results: Based on the analysis, structural equation model fitting indicators including CFI, NFI, IFI and RMSEA respectively 0.99,0.97,0.99 and 0.037,which is indicative of the financial performance of the goodness of fit model is also the most influential and emotional attractions the least amount of impact on the reputation of the organization.
Discussion: The results of the findings of Felendro Berg (2014) were consistent.With the findings of Sandu (2012)was inconsistent. The cause of the discrepancy can be explained by the difference in the population.Due to the growth of the sportswear market and high demand, it is suggested that sports organizations with appropriate financial and planning approach in the promotion of self-sustaining economic growth, spur the development of their organizations provide to take concrete steps on the international stage.