Introduction: In spite of technologies progress, internet marketing still has not found its place in Islamic Republic of Iran sport industry. Today's people do all of their activities of internet and internet promotes faster than everything in our life. Since use of internet for marketing of sport brands is so important for sport management, considering that the internet is one of the main part of people's life, we most do more research about the connection between sport industry and internet. The purpose of this study was investigation of Islamic Republic of Iran Football Federation web based marketing. Then the findings of Iran football federation website were compared with information features, selling features, promoting features, connection features and data collections features with five selected football federations (Japan, England, USA, Australia, Argentina).
Methodology: The research method was descriptive-analytical and research instrument was marketing web browsing Kriemadis’s (2010) check list. This research was a case of study and a practical-developmental research.
Results: The research’s findings showed that from twenty three point related with information factor, Japan football federation earned twelve points, England football federation earned twenty one point, Australia football federation earned seventeen points, USA football federation earned seventeen points, Argentina football federation earned ten points and finally Iran football federation earned nine point.
Discussion: Therefore, considering the development of web marketing in the world, Iran football federation needs a thorough revision on its website to attract more followers and fans, more investor and more different sponsors.