Introduction: Creation and implementation of the customers’ satisfaction measurement systems is the most important factor in performance improvement and basic needs of today’s organizations. Hence, this survey has been done aiming analyzing satisfaction of the Iranian academic society from the performance of universities physical education departments.
Methodology: This survey is descriptive and all students, staff and teachers of Iranian national universities assumed as statistical society. A sample of 779 people stated their level of satisfaction from their own universities physical education departments using a self-reported 5-point likert-type (1=very low to 5=very much) questionnaire. Collected data were analyzed using descriptive statistic methods and SPSS software.
Result: Based on the survey findings, 23.1 percent of teachers, 38 percent of staff and 45 percent of students stated their satisfaction from the universities physical education departments’ performance be lower than average level (very dissatisfied and dissatisfied). In addition, 43.3 percent of teachers, 44.6 percent of staff and 39.8 percent of students stated that their satisfaction is average. Finally, 29.7 percent of teachers, 16.5 percent of staff and 15.2 percent of students reported their satisfaction over than average (satisfied and very satisfied).
Discussion: Growth and development in university sport and also academic community health, depends on existing effective physical education departments in each university. In this context, investigating costumers’ satisfaction level regarding universities physical education departments’ performance could help performance improvement and efficacy enhancement via providing feedback. Since in this survey the level of satisfaction among most of staff and students was about average and lower than average, paying attention to these two groups’ sport services quality seems to be essential and presidents of universities physical education departments should keep consider this findings in their future plans.