Introduction: In modern world, professional sport championships require some new ethics based on which the measurement and evaluation of athletic behaviors could be realized. In the athletics and professional sports which have already become an industry like mercantilism, more and more profit is sought. Habermas’s theory of discourse ethics is an ethical approach based on the principles emphasizing the implications of constructivism and communicative rationality as well as universal principles in the sport championships (1 and 2). The present study aims to explore the impact of the political discourse ethics on the consequentialist and virtue ethics.
Methodology: The research method is a mixed one. The qualitative phase has been designed in accordance with the approach of the Frankfurt School scholars. The data collection tools were consisted of semi-structured and open interviews with 34 experts and scholars as well as analyzing multiple sources which once their validity had been confirmed, their reliability was obtained by Cronbach's alpha as α=0/93. In the quantitative phase, the sampling was of a judgment of nature and the sample size of 150 elites and experts in the field of ethics and athletics in unlimited population was estimated based on the formula. The conceptual model was investigated using structural equation modeling with Partial Least Squares (PLS) approach and the PLS Smart software.
Results: The standardized beta coefficients for OLS regression reveal that the political discourse ethics has a significantly positive impact on the virtue ethics of socio-cultural sphere of media (β=0/559) and a significantly negative one on the consequentialist ethics of economic sphere of sport championships (β=-0/712). In addition, the role of consequentialist ethics as a mediator variable in the relationship between discourse ethics and virtue ethics were investigated and the goodness of fit (GOF) was turned to be 0/69 suggesting a desirable one.
Conclusion: Focusing on the moral values, consequentialist ethics is a de-constructive approach to the ethics in sport championships. In the present study, the role of discourse ethics is to make consequentialist ethics in line with the components of virtue ethics. Thus, discourse ethics in the sport championships should be viewed as a solution to avoide one-dimensional society emerged from the domination of capitalism.