Introduction: The pace of change in product, service and globalization have their own effects on all economical institutes and as e result people behavior and culture are under these changes. Due to the necessity and the importance of maintaining customer, company in order to attain strategic goals (such as brand loyalty and thereby ensuring repurchase) should identify factors affecting the value of customer needs and looking to different ways to create a long-term relationship with them. Given the importance of re-engineering of business processes, this research examines the response to this question: What is the effect of implementation of BPR model in domestic markets in sales of sporting goods?
Methodology: This research is descriptive and comparative and applied research and was conducted by using the interview tool . Research community was all the valid local sport shops and representing foreign brands. Around 20 store were domestic and three brands of Adidas and Nike and Puma were chosen as examples.
Results: Research findings showed that companies producing sporting goods and supplier stores in the country in terms of strategy and level of sales and marketing have poorly position as compared to foreign competitors. The reasons for the superiority of foreign competitors as compared to domestic companies and internal stores dependent on factors such as: training staff and sellers, relationship sale and communication, empower employees and teams and the level of quality of products. In this research we used the conceptual model training and implement BPR, communications and implement BPR and empower and implement BPR for the implementation of BPR model and changes in corporate strategy and stores and create innovation in improving the level sale and to enhance marketing sporting goods. Actually training, relationship sale, and empowerment are re-engineering of the components.
Discussion: BPR model is a tool that can achieve dramatic change in performance by measuring the cost, cycle time, services and quality and use a variety of tools and techniques that focus on business. Company and internal stores managers and sale managers can use the following methods to strengthen the components of re-engineering in research findings: participate and staff and customers at works, doing things as a team, holding sessions justification for sellers and express the current problems.