Introduction: Sensory marketing is a new approach to help organizations to reach success in this competitive market. So it seems that our football clubs can do this new marketing to solve their financial problem. The present study was performed to design the sensory marketing model of Iran premier league football clubs. At first, we find factors that effect on sensory marketing. Finally, we design sensory marketing model for Iran premier league football clubs.
Methodology: This study was a descriptive and correlational research. The study population consisted faculty members, football experts, executive agent of club and finally academic experts. So the research sample included 200 faculty members, football experts and executive agent of club and finally 10 members of academic experts. In order for analysis, descriptive statistic such as means and frequency, SPSS software was used. Inferential statistics also calculated by Lisrel software for modeling. Finally interpretive structure modeling presented with ISM technique in order to identify the relationship between factors.
Results: Results showed that each six legal political, administrative, economic, human resource, social cultural, technical and technological factors influence sensory marketing. According to research model, the legal political factor had the most and social and cultural and technical-technological factors had the least influence.
Discussion: In general, it’s recommended that legal political factors should be improved by superior organization. As well as manager’s familiarity with sensory marketing can cause facilitate the implementation of sensory marketing in the future.