Introduction: Sports tourism is one of the major tourist species around the world that was growing more rapidly and in recent years has spread with remarkable speed which reflects its growing importance in today's world. By identifying factors affecting the intention to revisit the tourism destination, it can encourage sport tourists to visit again and urge tourism.
Methodology: Given the competitiveness of tourism markets, tourism destinations attempt to attract repetitive tourists for achieving success. This is why the present study aimed to investigate the effect of tourism destination brand equity on tourism destination revisit intention among sport tourists who traveled to Isfahan. The statistical population of this study included all sport tourists who traveled to Isfahan during AFC Futsal Championship in the Naghshe Jahan Stadium in fall of 2015. Since the population size was limited (200 members), census was used for collecting the research data. For this purpose, a self-administrated questionnaire was developed with 22 items. The validity of questionnaire was examined and confirmed through content validity and its reliability was examined and confirmed through Cronbach’s Alpha Coefficient
Results: The findings revealed that tourism destination awareness affected tourism destination image significantly; tourism destination image affected tourism destination loyalty significantly; tourism destination perceived quality affected tourism destination image, loyalty, and revisit intention significantly; tourism destination perceived value affected tourism destination image, loyalty, and revisit intention significantly; finally, tourism destination loyalty affected tourism destination revisit intention significantly.
Discussion: Based on results, it can be concluded that the more knowledge of the tourism destination, the better image of the destination because the name of destination in tourists mind was created.