Introduction: Exercise as a big part of the economic, social, cultural have dynamic interaction with productive entrepreneurship. Now the sports industry in developed countries is allocated to the 10 most profitable industries with appropriate position. Studies show that the success of businesses depend on effective communication and since the sport business has proper position in the World, it can allocated business development in the field of sport and create new jobs.
Methodology: The research method was descriptive-correlation. The population of this research were 364 customers in Ahvaz private sports clubs. To collect data, two questionnaires, communication skills and customer satisfaction, Azmoudeh et al. (1391), were used. To analyze data, Pearson correlation coefficient and simple regression were used.
Results: The results of the correlation coefficient indicated that there was a significant relationship between communication skills and customer satisfaction. The results also showed regression coefficient of correlation 0.245 adjusted coefficient between the two variables 0.058. The results of standardized regression coefficients showed significant component of communication skills to 0.254 but customer satisfaction is not significant which was equal to 2.865.
Discussion: The results of this study is consistent with previous studies, Goudarzi et al. (2014) and Azmoudeh et al. (2010). To be successful in today's world, communication and interaction can attract people in any field, words alone cannot be effective, according to the wording of the proposed definition is about communication skills, mastery of words and even the tone of voice is very effective in attracting the audience. Ability to express feelings and transparency in the dialogue could be one of the important communication skills be considered in increasing customer satisfaction. On the other hand the number of sports clubs managers of one of its main targets are based on customer satisfaction, and communicate with customers in a variety of ways using one of the most effective oral communication is correct.