Introduction: Managers today have reached the conclusion that only with laws and regulations cannot be governed organizations. In addition, they need another tool called ethics experts believe it is necessary for better governance organizations. That morality is placed on the side of law and self-control is no longer controlled as well as the moral purpose to become the moral law. Discussion of customer loyalty is one of the most important issues in sports and sports industry. The research showed that 6 to 8 times more to attract a new customer than retain a current customer is expensive and the cost to acquire a new customer than to keep an existing customer need many times and sources.
Methodology: The research method was descriptive-correlation. The population of this research were 374 female clientsof Ahvaz private sports clubs. To collect data from two questionnaires, Gregory and thirty creative work, Patti (1990) and customer loyalty Lee (2008) were used. To analyze data, Pearson correlation coefficient and simple linear regression were used.
Results: The results of the correlation coefficient indicated that a significant relationship exists between work ethic and loyalty to the constituents. Simple linear regression coefficient between these two variables was 0.675, and adjusted coefficient of determination indicated 0.455 changing the behavior of customer loyalty can predict work ethic.
Discussion: The results is consistent with Huck Lee (2010), Saeedi et al. (2015). According to club managers and staff work ethic, customer loyalty will be instrumental in developing their understanding because a satisfied customer, who purchased the service is likely to continue and oral propaganda and increased use of the club's facilities and services. Managers handle queries and customer complaints, customer relationship and provide better service quality to its customers and pays particular attention to every single one of them can attract more customers to better serve the clubs and loyal customers influence.