Introduction: The purpose of this study was to analyze the competitive situation of women's sportswear industry using Porter competitive model. The method of the present in terms of aim was applicable and in terms of data collection was descriptive and analytical, because to prove the hypothesis of survey the polls of people involved were used.
Methodology: The population of this research included all manufacturers of women's sport goods in the country and research questionnaires were distributed among them (n=200). The statistical sample was calculated according to Morgan table (n=127). Sampling method of present study was randomized and available. The questionnaire used in this study was researchers made questionnaire which five bargaining power of suppliers, the threat of entry of newcomers, bargaining power of buyers, the threat of entry of substitute products and the competition between the competitors were included in it. Questionnaire items were as a result of interviews with managers and heads of companies producing goods of women's sports. First the descriptive analysis (mean, median, etc.) and of tables and charts, calculations were done, and in inferred section due to normality of two components one-sample t-test and because of not normality in the three components the binomial test was used and Friedman test was used to rank the the factors, and SPSS software version 22 was used for testing.
Results: The results showed that each of the five competitive of factors of Porter model (competition between companies operating existing competitors, bargaining power of suppliers of raw materials, the threat of potential of rival entry), threat of new entrants, the threat of entry substitute products to market, and bargaining power of products buyers) are the factors affecting the competitive situation sportswear industry of women.