Introduction: The financial support consists the provision of direct resources by an organization or a company (sponsor) for the supported to return the investment for the sponsor with supported activities. Today, the financial support supplies to present sport services of sources such as the private sector in different countries. Therefore, the perception of barriers in the attraction of sponsors of the championship sport caused that the researcher studied to present appropriate strategies to remove barriers and increase sponsors’ investment in the championship sport with the identification of barriers in investment of private companies and sport managers.
Methodology: This study was a descriptive-survey study and it was conducted by the field method. The statistical population of this study were all companies in Tehran province (N=900). 269 companies were selected as sample of this study by Morgan’s sample size table. Finally, 251 successful questionnaires were collected after the distribution of questionnaires. A researcher-made questionnaire was used in this study that its face validity and reliability were confirmed. The collected data were analyzed by exploratory factor analysis and SPSS software.
Results: The results of factor analysis showed that about four factors were included about 84% of the variance. The results of this study showed that media barriers with a 0.523 of effect had the greatest effect on the attraction of sponsors with 0.523 of effect.
Discussion: This study showed that the media coverage and global advertisement play a very important role in the attraction of sponsors. It states that if TV and satellite show of competitions be broader in national and international, the amount of financial support will be greater that this is consistent with the results of Elahi (2007). Therefore, it is recommended that authorities consider related issues to media barriers due to the necessity of barriers of the attraction of sponsors.