Introduction: The quality of services is increasingly important factor in the success and survival of any organization. This means that providing high quality services to achieve the main objectives of customer satisfaction and loyalty, market share, gain new customers, productivity, financial performance and profitability will facilitate. So the sports industry is no exception as one of the foremost industry. The aim of this study is investigating the relationship between perceived service quality and customer satisfaction Shabestar city in sports.
Methodology: The study was applied research and research methods of descriptive-survey and field has been done. Statistical population included male and female athletes attending sports clubs Shabestar city that had at least one year of exercise. Between 10 sports clubs in the city Shabestar, 30 people from club were randomly selected that that the total 300 people. After collecting the questionnaires, the data were analyzed by software 20 SPSS and 2010 Excel. Demographic data analysis using descriptive statistics, Kolmogorov-Smirnov test for normality of data distribution as well as for the hypothesis test and Pearson linear regression was used simple step-by-step.
Results: The results showed that the appropriate staff, facilities, equipment reliability, service and customer satisfaction sporting venues and sports across Shabestar city there is a significant relationship. The findings also showed that 39 percent of equipment for sport facilities with the highest customer and reliability of services are the lowest coefficient of correlation with customer satisfaction sport facilities.
Discussion: managers Shabestar city sports clubs should concentrate modern equipment's, enhancement Staff communication skills in dealing with customers, especially customers in the first visit to the club, Providing appropriate services and facilities, and varied according to the different needs of customers, prompt notification about service and encouragement to use them.