Introduction: Today all the societies came to this knowledge that subjective well-being and paying attention to the different aspects of human well-being, is the base and foundation of society and human improvement. One of the subject that recently entered into search of sport management is subjective well-being (SWB). In recent years, SWB is considered as one of the distinguished indices of improving of the community, and even according to some sources, as an indicator of development of society, it is more important than Gross domestic product (GDP). Countries that are prominent in quality of life and are well- developed, are located in higher score of SWB, but level of participation in physical activity (Pleasure) are more in such countries. The current study about SWB, are founded from two general points of view: 1- Enjoyment which emphasizes on happiness and knows well-being obtaining joys and avoiding pain. 2- Luck views which emphasizes on the means of life that comes true. This view know the real health depends on how a person is optimistic to life. Theatrically, doing sport can be related to well-being of society. People by participating in sport activities would be able to understand their abilities. Participation, will cause something higher than happiness and joy. And as these are the factors of SWB, therefore, the level of SWB in society will affected by participating in sport and watching or holding the sport events. In order to achieve this fact by investment from the government and political side is necessary. In this paper, the authors studied about the SWB and sport, and are trying to compare the sport and other elements of society in relation to this indicator of quality of life sport management viewpoint.