Introduction: Today, disuse about celebrate sport brand in media has increasing , so some researchers think improvement of sport media is golden opportunity to brands for feeding their costumers, but this idea has others opposites . Our aim is to create the social appearance in sport media for foundation a positive brands , believing brand, and literature constant to brand, by base of influence sport media elements in model of customer service(relation between main customer and brand, products, company and other Customers).
Methodology: Method of research for collecting data has been descriptive- exploring method. Method of aim has been applicable. And at view of action has been scope. Research statistics social has been the customers that have purchasing of internal legal representation of brand (Daee, Majid, Samimi,...). At the KOKRAN formula method 360 persons were chosen. For statistics social sample of investigation at first design application by looking of theoretical base of pattern idea. For checking validity of measurement instrument (application) has use of method of analysis of exploring and confirmatory factor. And for endorsement content and factitive has use of confirmation of media sport masters and professors.at the primary study 40 member of were test distributed and analysis by AMOS and SPSS software stability resulted of application was 0.870. And in other analysis in this research has use of software too. Certainty levels in this research is 0.95.
Results: This structural research model explicit sport media has positive effect on customers, brand, Product Company and other relationship between customers as well as has positive effect on fealty and believing sport brand.
Discussion: We discovered trust has supplementation effect rule in presentment sport media that this say to us today sport customer not only want suitable and high price service but also they want honesty, benevolent and trustful so sport businessman can design better strategy for offer their brand products. In other hand representation of brand will benefit of financial cost from increasing customers.