Introduction: An organization can survive that can take the place of proper for using And while developing the vision, mission, goals, long-term, short-term planning and determine organization's strategy to stabilize the trend of its activities have the ability to adapt to a changing environment. Javadein S. et al (1389) stated that the quality of service by providing a model of sport clubs and satisfaction affects customer loyalty.
Methodology: This study used a descriptive - correlative survey was conducted. The population of this research all customers (women and girls) private club in Isfahan 95, the number was 2,400. According to Morgan table 330 subjects were chosen. In order to collect information from questionnaires for brand development and service quality, customer satisfaction and loyalty were used. After confirming the face validity by experts, statistical methods Cronbach alpha reliability questions through 0.89 brand development, quality testing services 0.86, customer satisfaction was 0.75 and loyalty 0.81 respectively. To analyze the findings of the Pearson correlation coefficient was used.
Results: The results showed that the level (p≤0.05) and a significant positive correlation were between the position of brand promotion and service quality, customer satisfaction and loyalty clubs, private. In other words, whatever the brand transcend the possibility of increasing service quality, customer satisfaction and loyalty will be.
Discussion: Today customer satisfaction is not enough and that clubs should satisfy customers' satisfaction. Requirement of having loyal customers, develop appropriate strategies for organizations in various fields that act to support the overall strategy of the organization. Hence it is necessary to fulfill the objectives that will be considered in creating a strong commercial brands, is to develop strategies in this field.